The question

Choosing meals, checking what is already in the kitchen and putting together a shopping list all take time. I am exploring whether a small, focused product could make the routine easier.

A possible starting point

A weekly plan built around a household’s preferences, with a practical shopping list alongside it. These are ideas to test with families, rather than features in a launched product.

What matters first

Understanding the real routine: who plans, when plans change, how leftovers are used, and what makes a meal realistic on a busy evening. The aim is to reduce effort rather than add another task.

Share your experience

If meal planning is a recurring frustration in your household, I would be interested in hearing what you have already tried and what gets in the way.